Leveraging loyalty rewards redemption experience to multiple tennats
200K+
Users Reached
4+
Enterprise Tenants
5%
Drop-off Reduction
DesktopMobileDesign SystemMulti-Brand
Sorry It’s under NDA. Want to see more details ? Contact me!
Insured Connect
Redesigning Insurance Policy
80+
Resuable Components
100+
Designed Screens
8%
Improved Daily Orders
DesktopMobileInsurancePolicy ManagementDesign System
Information Architecture
Playground
About me
Hey, I’m glad that you wanted to learn more about me!
I’m a Toronto- based Product designer with a background in Visual Design and Front-End Development. I’d love to tell you about my thoughts !
What’s my design intention?
Design for understanding.
Complexity isn’t the problem. Unclear thinking is. Design should bring structure to complexity, giving people a way to understand what matters, navigate their options, and know what to do next.
What’s my design process?
Make it. Share it. Rethink it.
Making something tangible early, sharing it with the team, and letting their reactions shape what comes next. Craft isn’t just the final output. It’s a way of thinking, communicating, and moving the conversation forward.
What’s my motivations?
Stay endlessly curious about people.
I’m curious about how people think, behave, and make decisions. I enjoy listening beyond what people say to uncover the needs, motivations, and problems behind their actions.
Revamped the end-to-end ticketmaster travel booking experience, contributing to a 5–7% increase in monthly hotel revenue.
Led the design system for SSR and SDK solutions, ensuring alignment with each tenant’s brand identity.
Led the end-to-end design of self-service hotel management flows for ticketmaster Travel, streamlining post-booking management and reducing reliance on customer support.
Optimized and scaled white-label loyalty point redemption experiences across multiple enterprise tenants, tailoring interfaces to each brand while reducing user drop-offs and supporting a launch expected to reach 200K+ visitors.
Designed email marketing templates and hotel and ticket promotional campaigns for ticketmaster fans, collaborating with the marketing director and launching campaigns through mailchimp.
Designed and delivered end-to-end experiences for the NIC Policy Owner Platform, enabling policyholders to manage insurance plans and communicate with assigned agents while enhancing accessibility, usability, and overall user engagement.
Enhanced the user flow for assigning grant-related work to team members, reducing clicks and simplifying navigation.
Presented design explorations and proposed solutions during design reviews, collaborating with cross-functional teams to refine product experiences.
Designed responsive website layouts tailored to client needs, creating UI components within an established design system and delivering high-fidelity designs and final assets to developers.
Developed and refined responsive layouts using HTML and CSS, ensuring consistent performance and compatibility across devices.
Education
Applied user research to solve complex problems, leading to solutions.
Iteratively improved products and identified key problem areas.
Contributed to redesign efforts across multiple platforms, enhancing user flow and optimizing visual hierarchy.
Hand-sketched initial design and iterated them physically.
Researched customers and tested fabric materials based on research.
Learned how to structure clothes properly and apply creative thinking and ideas to clothes.
Skills
Interaction Design,User Research,Wireframing and Prototyping,User Flows,Usability Testing
Contact me
