Flow 01 + 02 — Ticketmaster Travel, web mobile

Package, or build your own

One rail, two ways out. Take the promoted package and review it in a drawer that comes up from the bottom edge — or tap Build Your Own from $400 at the foot of the rail and pick the seats, the hotel and the room yourself. Both end on the same secure-the-package beat and both hand you back to the event, so the rail is where either path is picked up again.

Post Malone

Ticketmaster Travel

Revamping Ticketmaster Travel’s Booking Flow for Higher Conversions

10%Conversion Rate

10%Completion Orders

8%Improved Daily Orders

5%Improved Monthly Orders

Web appWeb mobile

Arrow keys step, R restarts, H outlines the tap targets.